Larry Keeley is a strategist who has worked for over three decades to develop effective innovation methods based in science and analytics. Larry is President and co-founder of Doblin Inc, an innovation strategy firm known for pioneering comprehensive innovation systems that materially improve innovation success rates and innovation return on investment. Doblin is now a unit of Deloitte Digital, where Keeley serves as a Managing Director.
Since 1979 Keeley has worked with many global companies on innovation effectiveness, among them Abbott Labs, Aetna, American Express, Amoco, Apple, Barrick Gold, Baxter, BlackRock, Boeing, Citigroup, Coca-Cola, Consignia, Coty, Diageo, Ford, Gillette, GE, GM, Hallmark, HSBC, Kaiser Permanente, Lloyds Banking Group, Liberty Global, Mars, Mayo Clinic, McDonald’s, Monsanto, Motorola, Novartis, Novo Nordisk, P&G, Pfizer, Principal Financial, Qwest, RSA, SAS, Shell, Sony, Steelcase, Stryker, Target, Texas Instruments, VHA, WellPoint, Whirlpool, and Zurich Financial Services. He has also shaped innovation strategies in the philanthropic sector working with Gates Foundation, Rockefeller Foundation, MacArthur Foundation and others, plus governments around the world. Keeley lectures and publishes frequently on strategic aspects of innovation.
Keeley’s book Ten Types of Innovation, the Discipline of Building Breakthroughs, from Wiley codifies much of the research and tradecraft that drives effective innovation, now available in twelve languages. Bloomberg Businessweek named Keeley one of seven Innovation Gurus that are changing the field, and specifically cited Doblin for having many of the most sophisticated tools for delivering innovation effectiveness. They also separately selected Keeley as one of the 27 most influential designers in the world.
Keeley teaches graduate innovation strategy classes at the Institute of Design in Chicago, the first design school in the U.S. with a Ph.D. program, where he is also a board member. He lectures in executive education programs at Kellogg Graduate School of Management and served for eleven years as an adjunct faculty member for their core MBA and their Masters of Manufacturing Management programs where he was named a Distinguished Fellow. His courses are typically required and designed to help graduate and post-graduate students effectively grapple with a time of intense change. He also lectures at many other business schools and with Singularity University worldwide. Collectively, Keeley has helped educate more than 5,300 Masters or Ph.D. level innovation specialists worldwide.
Keeley often advises governments on their innovation strategies and practices too. In 2018 and 2019 he has helped shape the national innovation strategies for Spain, Australia, New Zealand, Brazil, Chile, and Canada. During the Obama administration, he helped design a national innovation strategy and competence. He has also significantly shaped innovation strategies for departments of the US government, including the US Navy, the Education Department, the Department of Veteran’s Affairs, and the NSA. Keeley often helps governments and governmental leaders to try to embrace this time of exceptional change with both bolder, cheaper and higher velocity innovation methods and practices.